https://siddharthgowda.com/ Notes and essays by Siddharth Gowda on AI, content, and social media. en https://siddharthgowda.com/essays/mucky-middle-content https://siddharthgowda.com/essays/mucky-middle-content YouTube's AI features let viewers skip to the answer. I wonder whether a specific type of content is about to get squeezed, and most creators are still making it. Siddharth Gowda https://siddharthgowda.com/notes/everything-is-a-wrapper https://siddharthgowda.com/notes/everything-is-a-wrapper We all have to unapologetically embrace being a wrapper. Everything in life is a wrapper. Grok → Composer (Cursor) → Kimi → Claude The world is just a bunch… Siddharth Gowda Mon, 26 Oct 2026 14:20:00 GMT https://siddharthgowda.com/notes/ai-companies-nanawashing https://siddharthgowda.com/notes/ai-companies-nanawashing ai companies are nanawashing marketing #ai #chatgpt Siddharth Gowda Sun, 25 Oct 2026 14:20:05 GMT https://siddharthgowda.com/notes/tennis-content-plan https://siddharthgowda.com/notes/tennis-content-plan I just used Claude to write out 30 days of content based on proven videos that have already gone viral. I'm doing this to revive my tennis account (27k… Siddharth Gowda Sun, 25 Oct 2026 13:00:08 GMT https://siddharthgowda.com/essays/yc-youtube-playbook https://siddharthgowda.com/essays/yc-youtube-playbook How YC built a TV network on YouTube with repeatable formats, each targeting a specific type of viewer while quietly reinforcing the same message. Siddharth Gowda https://siddharthgowda.com/notes/october-social-roundup https://siddharthgowda.com/notes/october-social-roundup X is paying creators $3K to post 15 videos in 30 days Here's everything else that happened with social in October (so far) ... X → Invited creators get… Siddharth Gowda Fri, 23 Oct 2026 22:34:35 GMT https://siddharthgowda.com/notes/athletes-own-distribution https://siddharthgowda.com/notes/athletes-own-distribution Your favorite athlete is now a YouTuber. Cristiano Ronaldo got 9.7 million subscribers in 24 hours. He’s Cristiano Ronaldo, I actually would have expected… Siddharth Gowda Wed, 21 Oct 2026 21:26:49 GMT https://siddharthgowda.com/essays/anthropic-youtube-playbook https://siddharthgowda.com/essays/anthropic-youtube-playbook How Anthropic built a YouTube strategy around deep work, trust, and technical credibility while competitors chased virality. Siddharth Gowda https://siddharthgowda.com/notes/avis-we-try-harder https://siddharthgowda.com/notes/avis-we-try-harder After this one ad campaign, Avis went from a $3.2 million loss to $1.2 million in profit. A lot of modern marketing companies just try to follow marketing… Siddharth Gowda Sat, 03 Oct 2026 21:55:55 GMT https://siddharthgowda.com/notes/teachers-and-ai https://siddharthgowda.com/notes/teachers-and-ai So a college student caught her professor using ChatGPT to make his lecture notes. And the syllabus for that same class banned students from using AI… Siddharth Gowda Tue, 29 Sep 2026 16:30:11 GMT https://siddharthgowda.com/notes/names-matter https://siddharthgowda.com/notes/names-matter So I read this book called Positioning, and it had this really interesting and weird take. They said that if your name is Hubert, you're a loser. The… Siddharth Gowda Mon, 28 Sep 2026 21:50:07 GMT https://siddharthgowda.com/notes/costco-free-samples https://siddharthgowda.com/notes/costco-free-samples So, I had to get lunch today, but I was on a budget. So I went to Costco and just had the free samples. Because you might think I'm cheap, but in reality… Siddharth Gowda Mon, 28 Sep 2026 16:40:00 GMT https://siddharthgowda.com/notes/espn-playbook https://siddharthgowda.com/notes/espn-playbook When I was younger, I couldn't wait to go home and turn on ESPN. It was a daily ritual, one show after another. ESPN's main guy, Stephen A. Smith, has been… Siddharth Gowda Wed, 23 Sep 2026 16:44:04 GMT https://siddharthgowda.com/notes/viral-video-formats-money https://siddharthgowda.com/notes/viral-video-formats-money Yesterday I looked at 2174 of the most viral shorts to figure out what actually made them go viral. Every day I'm going to break down a new niche for you… Siddharth Gowda Mon, 21 Sep 2026 16:55:05 GMT https://siddharthgowda.com/notes/google-local-models https://siddharthgowda.com/notes/google-local-models Everyone thinks Google's AI is gonna go nowhere and they're gonna lose the race, and it's probably true. But because Google is losing the AI race, they have… Siddharth Gowda Sun, 20 Sep 2026 18:50:01 GMT https://siddharthgowda.com/notes/sounding-ai-generated https://siddharthgowda.com/notes/sounding-ai-generated I'm 100% convinced we all sound AI generated. The other day I read something I wrote, and then I later realized it sounded like ai, even though I wrote… Siddharth Gowda Sun, 20 Sep 2026 16:00:12 GMT https://siddharthgowda.com/notes/eloquent-dictation https://siddharthgowda.com/notes/eloquent-dictation Google released their Wispr Flow competitor. It's called Eloquent. Just tried this, it was pretty cool. → It's completely free → It runs locally on your… Siddharth Gowda Sun, 20 Sep 2026 14:20:01 GMT https://siddharthgowda.com/notes/experience-machine https://siddharthgowda.com/notes/experience-machine You could have everything you ever wanted, but still not want it. And I think a lot of brands and companies forget this. So I learned about this concept… Siddharth Gowda Sat, 19 Sep 2026 23:31:55 GMT https://siddharthgowda.com/notes/nike-athletes https://siddharthgowda.com/notes/nike-athletes Nike's stock is down over 40% this year. They have really fumbled the ball on legendary athletes and now the same thing with Mbappe. 2013 - Steph Curry:… Siddharth Gowda Sat, 19 Sep 2026 16:45:01 GMT https://siddharthgowda.com/notes/self-determination-theory https://siddharthgowda.com/notes/self-determination-theory everyone needs to know about self-determination theory It says you need three things to feel happy in life. 1. Autonomy You need to feel like you're in… Siddharth Gowda Fri, 18 Sep 2026 17:00:19 GMT https://siddharthgowda.com/notes/predictive-processing https://siddharthgowda.com/notes/predictive-processing Psychologists found the brain only does two things with new information. We almost always pick the easier one. This comes from predictive processing. The… Siddharth Gowda Thu, 17 Sep 2026 16:40:01 GMT https://siddharthgowda.com/notes/athletes-on-youtube https://siddharthgowda.com/notes/athletes-on-youtube it feels like every single athlete is now a youtuber Cristiano Ronaldo → 83.3M subs Neymar Jr → 9.2M subs Aakash Chopra → 5.2M subs Shannon Sharpe → 4.3M… Siddharth Gowda Wed, 16 Sep 2026 16:40:02 GMT https://siddharthgowda.com/notes/brand-positioning https://siddharthgowda.com/notes/brand-positioning Something I've been thinking about. Every brand owns one word in your head. Volvo → safety FedEx → overnight Google → search Red Bull → energy Rolex →… Siddharth Gowda Wed, 16 Sep 2026 00:45:08 GMT https://siddharthgowda.com/notes/fundamental-attribution-error https://siddharthgowda.com/notes/fundamental-attribution-error Yesterday, I made a really common psychological mistake, and it’s so frustrating because I studied this exact same thing multiple times in undergrad. But… Siddharth Gowda Wed, 16 Sep 2026 00:45:06 GMT https://siddharthgowda.com/notes/negative-content https://siddharthgowda.com/notes/negative-content if you make content, you're up against 200,000 years of survival instincts. I studied psychology in undergrad, and this is why social media algorithms love… Siddharth Gowda Sun, 13 Sep 2026 16:45:09 GMT https://siddharthgowda.com/notes/how-your-eyes-work https://siddharthgowda.com/notes/how-your-eyes-work If someone can't tell what your content is about in one second, their brain already moved on. I studied Buddhism and psychology in college, and how your… Siddharth Gowda Sat, 12 Sep 2026 20:30:09 GMT https://siddharthgowda.com/notes/hallucinating-reality https://siddharthgowda.com/notes/hallucinating-reality The colors in this video aren't real. Neither is most of what you see. Your eyes don't send your brain a picture. They send a little bit of data and your… Siddharth Gowda Sat, 12 Sep 2026 13:00:28 GMT https://siddharthgowda.com/notes/finishing-with-ai https://siddharthgowda.com/notes/finishing-with-ai Everyone keeps saying that with AI you can just be way more ambitious now and go 0 to 100 instantly, and to some extent that's true. Everything is one… Siddharth Gowda Tue, 08 Sep 2026 19:30:08 GMT https://siddharthgowda.com/notes/agi-launches https://siddharthgowda.com/notes/agi-launches AGI propaganda has arrived. Everyone is parroting the same thing all over social. Even if a creator genuinely feels this way and they are showing something… Siddharth Gowda Tue, 08 Sep 2026 16:30:03 GMT https://siddharthgowda.com/notes/grok-wrappers https://siddharthgowda.com/notes/grok-wrappers Grok 4.5 is trained on Cursor. Cursor's Composer is built on Kimi. Kimi introduces itself as Claude. Everything is a wrapper @elonmusk Siddharth Gowda Sun, 06 Sep 2026 15:28:30 GMT https://siddharthgowda.com/notes/benchmark-social https://siddharthgowda.com/notes/benchmark-social Introducing http://benchmark.social, a free resource for content inspiration. My brother wanted to start back his tennis youtube channel, but it had been a… Siddharth Gowda Sat, 05 Sep 2026 18:35:11 GMT https://siddharthgowda.com/essays/content-playbook-sports-media https://siddharthgowda.com/essays/content-playbook-sports-media ESPN kept millions watching every day for decades. The ideas behind their formats are the same ones running everything that works online now, and anyone making content can use them. Siddharth Gowda https://siddharthgowda.com/essays/future-youtube-algorithm https://siddharthgowda.com/essays/future-youtube-algorithm What Google's new research paper reveals about how YouTube recommendations are evolving, and what it means for creators. Siddharth Gowda https://siddharthgowda.com/essays/60-million-views-zero-dollars https://siddharthgowda.com/essays/60-million-views-zero-dollars What happens when the algorithm keeps rewarding you while you're building the wrong thing. Lessons from 200+ viral videos that went nowhere. Siddharth Gowda