Siddharth Gowda
Notes
Essays
benchmark.social
The research desk for serious content teams.
siddharth@bob.studio
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Notes
Essays
benchmark.social
The research desk for serious content teams.
siddharth@bob.studio
Essays
The Mucky Middle of Video Content
Oct 28, 2026
How YC Runs a TV Network
Oct 24, 2026
Anthropic's Long-Form Content Is a Secret Weapon
Oct 21, 2026
The Content Playbook Hidden Inside Sports Media
Mar 1, 2026
The YouTube Algorithm Is Changing
Jan 31, 2026
I Got 60 Million Views from Short Form Videos and Made $0
Jan 23, 2026
