Nike and athletes
Siddharth Nike’s stock is down over 40% this year. They have really fumbled the ball on legendary athletes and now the same thing with Mbappe.
2013 - Steph Curry: Nike lowballed him → Under Armour. He built Curry Brand and still owns it. 2018 - Roger Federer: 24 years with Nike → Uniqlo, $300M over 10 years + On equity → billionaire 2019 - Allyson Felix: Nike offered her 70% less while she was pregnant → Athleta, their first athlete. 2021 - Simone Biles: the most decorated gymnast ever → Athleta. 2026 - Kylian Mbappe: 20 years in Nike boots → On, with equity and his own boot line.
