October social updates

X is paying creators $3K to post 15 videos in 30 days

Here’s everything else that happened with social in October (so far) …

X → Invited creators get $3,000 for posting 15 of their own vertical videos in 30 days (sign-ups close Oct 30) → You can now get X Premium, Grok and Cursor in one subscription, starting at $8 a month

YouTube → Testing a Shorts bonus for invited creators, with some invites offering $300 to $2,000 a month for 16 Shorts → Reposting other people’s Shorts without adding anything of your own will get you less reach → In the US, viewers can type what they want to watch and get a custom Home feed (up to 3, or 8 with Premium) → Subscriptions moved to a Subs tab at the top of Home

Instagram → Almost 45% of the Reels it recommends are less than a day old, up 11 points since Q2 → Linked Reels series are going away starting Oct 28 → On iPhone, you can play another Reel in your camera as a guide while you film → The Edits app can make carousels now (iPhone first), and its new AI assistant looks at your account stats

LinkedIn → Creators get a new dashboard, and US Business Premium members can sell paid one-on-one advice sessions → Some US creators are testing getting paid from ads that play before their videos → Testing a split feed with one tab for people you follow and a For You tab with recommendations

TikTok → Signed a multiyear deal with Made By Us to make short series led by creators, for TikTok and PineDrama

Threads → Has more monthly users than X now, Zuckerberg said on Meta’s Q3 call → Started giving Gems to original posts and replies that spark real conversation (US only for now)

Meta → On Facebook, you can type what you want to see more of and the feed adjusts → Starting Oct 28, people can browse products right inside existing Facebook and Instagram ads, unless the advertiser opts out

Legal → A New Mexico judge ordered Meta to pay $25 billion for misleading users about data privacy, and Meta says it will appeal → Turkey’s ban on social media for kids under 15 starts Nov 1 → Greece passed its own under-15 ban on Oct 23, and it starts Jan 1

Reddit → Testing a 12-hour pause for accounts that post the same thing in too many communities → Advertisers are getting AI tools that forecast campaign results and score how well a campaign is set up